Monthly report · July 2026
The month in one printable page — what went out, how stories went, and what it cost. Print or save as PDF to hand it over.
Roti Goolung — July 2026
Generated 07 Aug 2026 · all figures WITA, all amounts in whole rupiah.
At a glance
Everything below is drawn from the same figures the live screens show.
2 of 7 published posts carry no metrics yet. Every views and engagement figure in this report is therefore a floor, not a total — it counts only what was actually measured.
Content published
By platform and by category. A post that went to two platforms counts once per platform.
| Platform | Posts | Views |
|---|---|---|
| 7 | 68.200 | |
| TikTok | 3 | 64.100 |
| YouTube | 1 | Not computable not measured |
By category
Top posts
Ranked on measured views. A post nobody measured is left out rather than ranked as zero.
| Post | Platform | Views | Engagement |
|---|---|---|---|
| Cinnamon roll close-up | TikTok | 41.800 | 5.5% |
| Cinnamon roll close-up | 24.600 | 6.4% | |
| Sourdough starter diary | TikTok | 22.300 | 6% |
| Sourdough starter diary | 15.800 | 7.2% | |
| Chocolate babka restock | 11.200 | 6.6% |
Daily stories
Completion counts posted slots against those that were due. A skipped slot leaves the denominator — it was consciously dropped, not missed.
Why slots were skipped
- Rain, no daylight for the shot2
- Shop closed for Galungan2
- No customer tags worth reposting1
- Talent cancelled1
KOL collaborations
A collaboration is reported whole, in the month of its first posted deliverable — its cost and its views never land in different months.
Best cost per view
| KOL | Cost per view |
|---|---|
| Kadek Surya | Rp 203 |
Paid ads
Cost-per-X is computed from summed raw spend and counts, never by averaging the ads' own ratios.
| Platform | Spend | CPM |
|---|---|---|
| Meta Ads | Rp 9.240.000 | Rp 12.497 |
| TikTok Ads | Rp 2.300.000 | Rp 7.494 |
1.046.300 impressions · 15.611 clicks · 4.780 results.
Campaign progress
This month's actual spend against each campaign's whole planned budget, so a campaign running across two months reaches 100% in neither.
| Campaign | Planned | Spent this month | Utilisation |
|---|---|---|---|
| Merdeka Bakes 2026 | Rp 30.000.000 | Rp 14.040.000 | 46.8% |
| Weekend Oven Fresh | Rp 12.500.000 | Rp 8.945.000 | 71.6% |
| Sourdough Season | Rp 8.000.000 | Rp 2.980.000 | 37.3% |
| Sanur Sunday Bazaar | Rp 4.500.000 | Rp 2.750.000 | 61.1% |
| Kopi Kalibaru Pop-Up | Not computable no budget set | Rp 900.000 | Not computable no budget to measure against |